iro

IRO is a luxury fashion brand known for its effortlessly chic and understated aesthetic. Founded in Paris in 2004 by brothers Laurent and Arik Bitton, the brand has quickly gained a global following for its high-quality materials and impeccable craftsmanship. IRO's collections blend Parisian cool with an edgy, rock 'n' roll vibe, creating versatile pieces that exude modern sophistication.